B Corp: Lessons from our journey towards certification

At Violet Co, we celebrate all wins - big and small. Today we are celebrating a small (though very significant) win after submitting our B Impact Assessment, which is the first in a series of hoops to become certified as a B Corporation.

For the uninitiated, B Corporations are a growing movement of businesses that balance profit and purpose to make a positive impact in the world. They set the gold standard for social & environmental performance, public transparency and legal accountability in business.

At Violet Co we walk the walk. We are a social enterprise and a responsible business inside, and out. This gives us permission to support our clients to connect their core business to a social, environmental and ethical purpose. We lead by example.

The assessment process really challenged us to extend ourselves and create impact in new areas through our core business. We learnt about the environmental impact of the Hub Australia where we are located and understood more about the targets we are all working together to achieve. We learnt about the gaps in our business processes, data collection and impact. We learnt what we should be striving for. So much detail in it all!

While we don't expect to receive the final B Corp stamp of approval for another 3 - 6 months, we are excited to be on our way. We are also now well positioned to help others with their own B Corp journeys, so please get in touch if you're deciding whether to "B, or not to B". Contact Alicia Snijders in the team.

Image from B Corp.