Spotlight: Strategy through storytelling
“Strategy is a series of stories woven together to create a landscape, a map, an appreciation of where we are now and heading.
Our strategy is framed around storytelling, truth-telling, reconciliation, and a generational outlook.”
For the past 5 years First Australians Capital has been supporting Indigenous businesses to achieve their goals, and in doing so create a new economy driven by First Australians. Behind the past 5 years has been decades of thought, discussion and guidance to get the organisation to launch.
This year First Australians Capital spoke with Indigenous businesses and partners to think through the generational impact they can influence.
“Through the support and input from our partners, FAC’s strategy sets out the journey we will undertake over the next decade to create a new economy driven by First Australians.”
You can read the Strategy here and watch and hear the story of the strategy in Lowell Hunter’s artwork here. It is stunning!
First Australians Capital in articulating their strategy set out to “do strategy differently”. Spending time listening, reflecting, having important conversations out of session and telling stories made this an inspiring project for us to collaborate on. The Indigenous-first Impact-first framework developed with Craig North at Indigenous Impact provides the opportunity for Indigenous businesses and the investment sector to come together to appreciate impact of Indigenous business. Our big learning: give time and space for ideas to be discussed and debated back in the day to day and informal context. This way the organisational change process is kick-started and owned right from the beginning and can be incorporated into the strategic thinking.
We had the pleasure of working with Neon Marketing and Salty One Here to bring this strategy to the screen and page.
Congratulations to Leah Armstrong Managing Director and Co-Chair and the entire First Australian’s Capital team, board, businesses and partners for an ambitious and thoughtful strategy to influence inter-generational change.